Causing a Flap

Project summary

This project will use chicken-based research to transform education, poultry production and human well-being. It reflects the breadth of the chicken's significance and reveals the surprisingly diverse role in humanity's past, present and future. 

Academic research produces results that are frequently of value to large proportions of society, but they are not always accessible. This project will maximise the legacy and impact of the results of previous research. 

Project details

Aims of the project: 

1. Increase understanding of the link between human and chicken diet, health and environmental sustainability.

2. Enhance cross-curriculum educational practice through a common medium, the chicken, in the UK and Africa.

3. Highlight the role of human-chicken interactions in transforming the lives of vulnerable people.

Previous projects have demonstrated that human and chicken health and well-being are inextricably linked in areas such as diet, zoonotic disease and environmental sustainability. These results have implications for industry and consumers and the project team bring their findings to an industry workshop (British Poultry Council, Moy Park), working with them to develop arts and humanities research-informed policy on chicken sustainability.

Chickens are valuable to so many people around the world, and through our research this is becoming increasingly apparent. This new project will demonstrate the value of this research and ensure its impact continues to bring benefits for the widest possible groups of people.

This project will maximise the impact of the results of the 'Cultural and Scientific Perceptions of Human-ChickenInteractions' and 'Going Places' projects. These will be drawn together to make the findings accessible to a wide range ofaudiences.