Research into cultures and communication helps us to understand what it means to be human across our past, present and future, locally and globally. Our internationally-renowned researchers work in interdisciplinary teams to find solutions to complex problems facing the human world. Through six Research Priority Areas (RPAs), we’re pioneering new approaches to historical and contemporary issues in rights and justice; the cultural and creative industries; health and wellbeing relevant to policy, education and practice; the way in which communication shapes, and is shaped, by society; understanding British identities; and the integration of digital innovations in new opportunities for knowledge documentation and preservation, cultural exchange, and societal wellbeing.
This work will not only advance our knowledge of questions relating, for example, to ethics, democracy, diversity and inter-cultural communication, but in turn it will also address key concerns of our public, private and third sector partners.
I get a real buzz out of the amazing new ideas and energy that can emerge
My research is interdisciplinary and straddles the boundaries of humanities, social sciences and science. It is also fundamentally applied research: the research questions are regularly user-based and impact-oriented with applications that have repercussions in education, the digital economy, health sciences, business communication and intercultural analysis. The Cultures and Communication GRT offers an environment where this kind of research can be brought to bear on a range of research challenges both within and across its RPAs.
Language is central to any kind of human endeavour, yet we still know relatively little about the complex and dynamic patterns at play when we communicate with each other. My research aims to develop our understanding of those patterns that we can observe in everyday written and spoken communication.
For a long time, researchers mainly referred to their own intuitions when describing a language. However, technology now makes it possible to extract key patterns of language use at the touch of a button, using as a basis very large collections of spoken and written texts (language corpora). This has revolutionised our understanding of language used across different contexts. It allows us to address key questions, such as how frequent individual words and phrases are, how they tend to co-occur with other words and phrases, how and when new words and phrases enter a language, and the patterning between speech and gestures. So, in short, my research aims to develop better descriptions of the English language and, in turn, improve applications that are based on those descriptions.
I’ve always been curious about language and communication, and why some uses of language seem to be more successful or lead to different outcomes than others. I remember being hugely inspired by reading some of the early research articles on corpus linguistics and its applications which made me want to explore how technological advances could improve language description even further.
I was fortunate to be in the right place at the right time when I started my PhD at Nottingham. The School of English here was building one of the first "large scale" (for those days) corpora of contemporary spoken English in collaboration with Cambridge University Press. The project was led by my supervisor who is one of the most inspiring academics I know, and I was able to get closely involved in the construction and analysis of the corpus.
We all regularly come into contact with applications that rely on advanced descriptions of the English language, including modern dictionaries and grammars or spellcheckers, for example. These tend to be informed by corpus linguistics and natural language processing. Equally, drawing on this kind of research allows us to develop more personalised information material based on communicative practices, in the area of health promotion, for example, that ensures that language is accessible to the target audience.
Research into cultures and communication helps us to understand what it means to be human
The greatest moments for me have probably happened during creative and productive research collaborations. I get a real buzz out of the amazing new ideas and energy that can emerge, often from a single meeting.
Stay curious about advances in your discipline and open to ideas from other areas. And don’t get too disheartened when things don’t work out immediately – it’s important to take a long-term view of progress in academia.
The fast pace of the research environment means that researchers have to be flexible and quick to adapt to new trends. This includes trends that result from increased global connectivity and communication, emerging interdisciplinary directions, new skills and opportunities that come with new technological developments, as well as changes in the funding landscape. Navigating this context successfully can be a big challenge.
The kinds of research challenges that are at the heart of our understanding of language and communication are often complex, and require the co-development of multi- and interdisciplinary approaches with colleagues and collaborators across and outside the university. The University of Nottingham actively fosters and supports this kind of interaction in a number of ways, and the GRT/RPA network is one example of this.
Global Research Theme Cultures and Communication
Read Svenja's full profile
Svenja Adolphs is Professor of English Language and Linguistics in the School of English. She holds an MA and PhD from the University of Nottingham where she is the lead for Nottingham’s Cultures and Communication Global Research Theme and Director of the Centre for Research in Applied Linguistics. She is a member of the Capability Committee of the Economic and Social Research Council and a member of the Arts and Humanities Research Council.
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