Our supporting colours are accents. They add warmth and vibrancy and can elevate designs. Inspired by the University of Nottingham campus, key brand messages and the city of Nottingham, nine colours build up the palette to complement our primary Nottingham Blue.
The palette should be used sparingly, with a maximum of two supporting colours in any one asset.
Where colour is used within an asset, Nottingham Blue needs to be visually dominant and the supporting palette should be less than half of the make-up of colour within the asset.
Supporting colours can and should be used for campaigns and initiatives, to help audience recognition and aid navigation.
You must ensure you use the correct colour output for the asset and its usage (RGB for digital and CMYK for print), as values have been created to keep the most vibrancy in print and the best colour representation across digital channels.
Each colour has five tints that can also be used for variety and to assist legibility. HEX codes have been provided for each tint, and these should be used when creating digital artwork, rather than using opacity.
| Jubilee Red | Mandarin Orange | Rebel’s Gold |
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CMYK: 19, 98, 80, 10
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CMYK: 0, 58, 95, 0
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CMYK: 14, 27, 97, 3
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RGB: R185, G28, B46
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RGB: R249, G129, B9
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RGB: R222, G180, B6
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HEX: #B91C2E
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HEX: #F98109
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HEX: #DEB406
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Tints:
80%: #C74958
60%: #D57782
40%: #E3A4AB
20%: #F1D2D5
5%: #FCF4F5
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Tints:
80%: #FA9A3A
60%: #FBB36B
40%: #FDCD9D
20%: #FEE6CE
5%: #FFF9F3
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Tints:
80%: #E5C338
60%: #EBD26A
40% :#F2E19B
20%: #F8F0CD
5%: #FDFBF3
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| Pioneering Pink | Civic Purple | Forest Green |
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CMYK: 9, 91, 31, 0
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CMYK: 65, 94, 2, 0
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CMYK: 91, 35, 90, 31
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RGB: R215, G51, B108
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RGB: R121, G45, B133
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RGB: R0, G95, B54
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HEX: #D7336C
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HEX: #792D85
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HEX: #005F36
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Tints:
80%: #DF5C89
60%: #E785A7
40%: #EFADC4
20%: #F7D6E2
5%: #FDF5F8
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Tints:
80%: #94579D
60%: #AF81B6
40%: #C9ABCE
20%: #E4D5E7
5%: #F8F5F9
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Tints:
80%: #337F5E
60%: #669F86
40%: #99BFAF
20%: #CCDFD7
5%: #F2F7F5
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| Bramley Apple | Trent Turquoise | Malaysia Sky Blue |
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CMYK: 50, 0, 100, 0
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CMYK: 70, 2, 37, 0
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CMYK: 80, 18, 18, 0
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RGB: R147, G213, B0
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RGB: R55, G180, B176
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RGB: R0, G155, B193
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HEX: #93D500
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HEX: #37B4B0
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HEX: #009BC1
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Tints:
80%: #A9DD33
60%: #BEE666
40%: #D4EE99
20%: #E9F7CC
5%: #FAFDF2
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Tints:
80%: #5FC3C0
60%: #87D2D0
40%: #AFE1DF
20%: #D7F0EF
5%: #F5FBFB
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Tints:
80%: #33AFCD
60%: #66C3DA
40%: #99D7E6
20%: #CCEBF3
5%: #F2FAFC
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To accompany Nottingham Blue and the supporting palette, a small neutral palette can be used. This is made up of a light/warm grey and white.
These can be used on all designs where appropriate, and do not count towards the maximum two supporting colours per design and are permitted to make up over half of the designed asset, as these would be best used for text (white only) or backgrounds.
Portland Stone has a 40% tint available to create more accessible designs, more information on this can be found within the ‘digital backgrounds’ section.
Portland Stone
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CMYK: 3, 3, 8, 0
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RGB: R250, G246, B239
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HEX: #FAF6EF
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40% tint: #FDFBF9
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White
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CMYK: 0, 0, 0, 0
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RGB: R255, G255, B255
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HEX: #FFFFFF
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Here are some recommended palettes featuring a maximum of two supporting colours, however these are just recommendations and not rules. As explained in the ‘supporting palette’ section, a maximum of two supporting colours should be used in any design/asset, and Nottingham Blue should be the key colour.
Supporting colours should be used as accents, for example in illustrations, icons and calls-to-actions.
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Nottingham Blue
Malaysia Sky Blue
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Nottingham Blue
Jubilee Red
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Nottingham Blue
Pioneering Pink
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Nottingham Blue
Bramley apple
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Nottingham Blue
Trent Turquoise
Forest Green
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Nottingham Blue
Trent Turquoise
Civic Purple
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Nottingham Blue
Forest Green
Rebel’s Gold
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Nottingham Blue
Rebel’s Gold
Pioneering Pink
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