Dr Anastasios Pagiaslis

BSc (Athens University of Economics & Business), MSc (Lancaster University), Associate Fellow of the Higher Education Academy (The Higher Education Academy), PhD (The University of Nottingham)

Assistant Professor in Marketing

Department: Marketing, Tourism and Analytics
Centre/Institute: CRIBS
E-mail: Anastasios.Pagiaslis@nottingham.ac.uk
Tel: +44 (0) 115 8466257
Location: B32 (North Building, Jubilee Campus)

Dr. Pagiaslis Anastasios is currently an Assistant Professor at Nottingham University Business School, Marketing Division. He joined the School in 2010 as a Graduate Teaching Assistant while at the same time completing his PhD research full time in the School. Previously he held a teaching and research assistantships in various universities in Greece and Hungary.
He finished his MSc in Advanced Marketing Management at Lancaster University Management School with distinction and his undergraduate degree (4-years) at Athens University of Economics and Business at the top 3% of all graduates.
His current research interests lie in the general field of Consumer Psychology stemming from the work undertaken during his PhD studies on the psychological effects of sexual imagery in advertising on consumers. In more detail his research interests include: Self Determination Theory; Multi-disciplinary Consumer Research; Neuromarketing; Marketing Methodology; Quantitative & Qualitative Research Methods; Marketing History & Philosophy; Means - End Chains; Structural Equation Modelling; Generalised linear modelling; Rasch modelling; Time perceptions (as either belonging to personality traits or a state based experience); Gender (as a psychological construct); and Values theory. His publications have appeared in journals such as Psychology and Marketing.
His teaching covers different areas of the Marketing discipline including Strategic and Digital Marketing, Marketing Services, Marketing Research and Branding and Advertising.

orcid.org/0000-0003-3999-2337

Areas of Expertise
Multi-disciplinary Consumer Research; Self Determination Theory; Marketing Methodology; Quantitative & Qualitative Research Methods; Marketing History & Philosophy; Means - End Chains; Structural Equation Modelling; Time perceptions; Gender; Values; Advertising Psychological Effects; Visceral Processes; Marketing Poetics; AI and Marketing; Food Marketing.

Recent Publications

The following lists my publications from 2014 to the present day.

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Type	Year	Publication
Conference Contribution/ Proceedings	2025	Dr Anastasios P. Pagiaslis (2025)., "consumer contemplating / Trap", at Consumer Culture Theory Conference 2025 24th June 2025 Ã¢�" 27th June 2025 London
Conference Contribution/ Proceedings	2024	Anastasios P. Pagiaslis (2024)., "The Long Road", at Consumer Culture Theory Conference 2024
Conference Contribution/ Proceedings	2023	Pagiaslis, A. (2023)., "Colour Sketches", at 6th Patras World Poetry Festival
Journal article	2019	Themistocleous, C.; Pagiaslis, A.; Smith, A.; Wagner, C. (2019)., "A Comparison of Scale Attributes Between Interval Valued and Semantic Differential Scales" International Journal of Market Research
Conference Contribution/ Proceedings	2018	Themistocleous Christos; Pagiaslis Anastasios; Smith Andrew (2018)., "Customer Information Management: Theories and Applications towards Sustainable Solutions", at Inaugural Conference, Cyprus Centre for Business Research, Cyprus Institute of Marketing, Nicosia, Cyprus
Conference Contribution/ Proceedings	2018	Themistocleous Christos,Pagiaslis Anastasios, Smith Andrew (2018)., "Customer Information Management: Contemporary Issues of Privacy and Trust", at The 11th Annual Euromed Academy Of Business (EMAB) Conference, Valletta, Malta
Conference Contribution/ Proceedings	2018	Themistocleous, Christos; Pagiaslis, Anastasios; Smith, Andrew (2018)., "Examining the individual and combined effects of questionnaire-design factors that influence the voluntary disclosure of private information by consumers to commercial organisations", at 2018 Summer AMA Conference: Big Ideas and New Methods in Marketing, August 10 -12
Conference Contribution/ Proceedings	2017	Themistocleous, C; Pagiaslis, A; Smith, A;Wagner, C. (2017)., "Scale Wars: An Exploration of 'Interval-Valued Scale' Attributes In Marketing Research", at 2017 Summer American Marketing Association Conference: "Innovation and Sustainability in Marketing, San Francisco
Conference Contribution/ Proceedings	2017	Themistocleous, C; Pagiaslis, A; Smith, A;Wagner, C. (2017)., "Exploring interval-valued scales: A comparison of scale attributes between interval-valued and semantic differential scales", at The 10th Annual Euromed Academy Of Business (EMAB) Conference: "Global and national business theories and practice: bridging the past with the future, Rome
Conference Contribution/ Proceedings	2014	Pagiaslis, A. (2014)., "Sex Sells? Indicators of consumer psychological compensatory mechanisms", at 28th International Congress of Applied Psychology from crisis to sustainable well-being, Paris
Journal article	2014	Pagiaslis, A.; Krontalis, A. (2014)., "Green consumption behaviour antecedents environmental concern, knowledge, and beliefs" Psychology and Marketing, Vol. 31 (5), pp. 335-348

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I teach mainly on the MSc Level and I am responsible for delivering the core Module of Marketing Strategy, the Quantitative Part of Research Methods and the Methodological Part of Branding and Marketing Communications.
My teaching slogan is: 'No Spoon Feeding!'

Anastasios is module convenor of the following module(s):

MSc

Marketing Strategy (BUSI4480)

Details of all modules can be found on MyNottingham

As is evident from my areas of expertise I have eclectic research interests in Consumer Psychology with an emphasis on Methodology both quantitative as well as qualitative. I have run numerous projects in different areas of Marketing with an emphasis on Advertising, Food Marketing and recently I started looking into the nature of AI and Marketing. I am also currently undertaking research on Marketing and Digital Poetics that is the intersection between Marketing, Digital forms of expression and poetry.

Anastasios is currently supervising the following Research Students:

Mingyu Yuan
Xiao Wang

Dr Anastasios Pagiaslis

Recent Publications

MSc

Nottingham University Business School

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