Nottingham University Business School

Dr Elizabeth Nixon

Image of Dr Elizabeth Nixon
BA (Hons) (Bournemouth), PGCE (Bournemouth), PhD (Bath), Senior Fellow of the HEA (Nottingham)
Associate Professor in Marketing

Department: Marketing, Tourism and Analytics
E-mail: Elizabeth.Nixon@nottingham.ac.uk
Tel: +44 (0) 115 8466490
Location: B77 (North Building, Jubilee Campus)

Elizabeth's research interests can be divided into two main areas: 1) sociological and psychoanalytic approaches to contemporary consumption and 2) the study of Higher Education. Within this, she is particularly interested in the marketization of Higher Education, critical perspectives on consumerism, including outdoor advertising in urban public spaces, and how responsible marketing can be used for a greater good, such as within clinical trials. Her work can be found in books and journals including Human Relations, Marketing Theory, Studies in Higher Education, British Educational Research Journal, Trials, and Consumption Markets & Culture.

Lizzie welcomes PhD applications from those interested in studying:
- Higher Education, especially student and staff behaviour
- Consumerism and consumer cultures


 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

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