Nottingham University Business School
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Dr Elizabeth Nixon

Image of Dr Elizabeth Nixon
BA (Hons) (Bournemouth), PGCE (Bournemouth), PhD (Bath), Senior Fellow of the HEA (Nottingham)
Associate Professor in Marketing

Department: Marketing
E-mail: Elizabeth.Nixon@nottingham.ac.uk
Tel: +44 (0) 115 8466490
Location: B77 (North Building, Jubilee Campus)

Elizabeth's research interests can be divided into two main areas: 1) sociological and psychoanalytic approaches to contemporary consumption and 2) the study of Higher Education. Within this, she is particularly interested in the marketization of Higher Education, critical perspectives on consumerism, such as outdoor advertising in urban public spaces, and how responsible marketing can be used for a greater good, such as within clinical trials. Her work can be found in books and journals including Human Relations, Marketing Theory, Studies in Higher Education, British Educational Research Journal, Trials, and Consumption Markets & Culture.

Lizzie welcomes PhD applications from those interested in studying:
- Higher Education, especially student and staff behaviour
- Consumerism and consumer cultures


 

The following lists my publications from 2014 to the present day.

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Lizzie is the Director of MSc Marketing and teaches on several modules within the Marketing Department at undergraduate and postgraduate levels. Lizzie supervises PhD and Masters dissertation students.

Elizabeth is module convenor of the following module(s):


MSc

Applied Marketing Project (BUSI4168)
Research Methods in Marketing (BUSI4482)


Details of all modules can be found on MyNottingham

Sociological and psychoanalytic approaches to contemporary consumption; critical marketing; consumer cultures; the marketization of Higher Education; student behaviour; outdoor advertising; planning policy, clinical trials, interpretive methodologies

Elizabeth is currently supervising the following Research Students:

Khyati Jain
Sicheng Dai
School Administrative Roles
Director of MSc Marketing

 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

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