Professor Heidi Winklhofer

Dipl.Kfm (Regensburg, Germany), PhD (Swansea), Microsoft Certification Azure AI Fundamentals (Microsoft)

Department: Marketing, Tourism and Analytics
E-mail: Heidi.Winklhofer@nottingham.ac.uk

Heidi Winklhofer is a Professor of Marketing and former Head of the Marketing Department at the University of Nottingham where she has worked since 1998. Prior to this she held a lecturing post at Loughborough University and worked as Research Assistant at Swansea University where she completed her PhD.

Heidi is an Associate Editor for the Journal of Services Marketing. She collaborates with the Smart Products Beacon based at the University of Nottingham and works closely with Experience Analytics overseeing Research and Analytics.

She has published in a number of leading international journals, including Journal of Marketing Research, Journal of Service Research, International Journal of Marketing Research, Journal of Business Research, Journal of Interactive Marketing and International Journal of Forecasting. Heidi has a long-standing interest in research methods and co-authored a seminal article on Formative Measurement Models.


Areas of Expertise
Her research interests are in the areas of services marketing, customer value and experience measurement, and the ways customers are co-creating their experiences or well-being through learning and engagement practices.