Dr John Harvey

PhD (The University of Nottingham)

Department: Marketing, Tourism and Analytics
Centre/Institute: N/LAB
E-mail: John.Harvey2@nottingham.ac.uk
Tel: +44 (0) 115 8466675
Location: B36 (North Building, Jubilee Campus)

Hello! I'm an Associate Professor based in N/LAB. My recent work focuses on the use of aggregated consumer behavioural data to address social issues, such as: food and nutritional security, food waste, loneliness, deprivation, and vulnerable migration. In short, I'm interested in questioning why we give so much of our private data to companies and expect that they do nothing prosocial with it in return.

My research interests are broad and I've published on topics within consumer behaviour, network analysis, and economic anthropology. I like experimenting with mixed methods and am particularly interested in observational methods that examine digital footprints i.e. information that exists on the Internet as a result of our online activity.

I'm also currently the research director for the Marketing Department and really enjoy collaborating on research. If you're interested in partnering on a project or are a PhD student looking for a supervisor, please do get in touch!

 

Recent Publications

The following lists my publications from 2014 to the present day.

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John is module convenor of the following module(s):

MSc

Digital Marketing (BUSI4484)
Leading Big Data Business Projects (BUSI4372)


Details of all modules can be found on MyNottingham

John is currently collaborating on the following projects:

• Data Donation for Climate Action: Linking psychological perceptions to behaviour via Digital Footprints

John is currently supervising the following Research Students:

Bogna Liziniewicz
Chukwudumebi Okeke
Kuzivakwashe (Kuzi) Makokoro
Ramneek Athwal
Samuel Smith
yang Bong

School Administrative Roles
Departmental Research Director (Marketing)

School and University Committee Memberships