BSc (Hons) (University of Talca), Master of Business Administration (University of Dallas), Business Case Teaching Method Certificate (Harvard Business School), Fellow of the HEA (The Higher Education Academy), PhD in Business and Management (Nottingham University Business School)
Assistant Professor in Marketing
Department: MarketingE-mail: Patricio.SanchezCampos@nottingham.ac.ukTel: +44 (0) 115 8466031
Location: B80 (North Building, Jubilee Campus)
Patricio is an academic with 20+ years of experience in the HE sector. He has solid experience in teaching in international contexts and to people from different cultural and professional backgrounds. He has been module convenor for UG, and PG-taught courses in the areas of Marketing, Critical Marketing, and General Management. He has supervised many UG and PG dissertations over the years.
Patricio also has broad executive/managerial experience in senior-level positions in HE and as director of different academic programs. He has served in several leadership roles as UG and MBA director and also supported AACSB, EQUIS, and AMBA accreditation processes.
He is a Fellow of the HE Academy (FHEA) and holds a Certificate in Business Case Teaching Method (Harvard Bs. School - USA). He is also a Fulbright Scholar (US Department of State) and a Luksic Foundation Scholar (Babson College-Chile).
He joined the Marketing Department at NUBS in September 2021, as a Teaching Associate in Marketing. Currently, he is an Assistant Professor in Marketing.
Areas of ExpertisePatricio follows an interpretivist paradigm. His research interests are in the field of consumer behaviour, consumer culture, consumer vulnerabilities, and markets in Higher Education. As a qualitative researcher, he is interested in exploring how marketing practices and market oriented policies produce, reproduce, or resist social power relations, ideologies, social (in)justice, and social (ex)inclusion in accessing marketplaces for less privileged consumers.
He has a particular interest in Critical Discourse Analysis as an analytical framework to understand the influence of language on society. With a Critical Discourse Analysis approach, he examines texts, talks, and images found in policies, written media, social media, and people's conversations.
He holds a Certificate in Critical Discourse Analysis of Media Representation from Maastricht University (The Netherlands).
His doctoral research focused on students' representations in Higher Education, exploring alternatives to the student-as-a-consumer orientation in marketised contexts. He conducted media articles and in-depth interview analyses, following Fairclough's Critical Discourse Analysis approach. In 2019, his research was recognized with the Doctoral Best Paper Award (University of Birmingham).
In 2023 his doctoral dissertation was nominated for BERA Best Thesis Award (British Educational Research Association).
Keywords: Consumer Culture, Consumer Behaviour, Critical Marketing, and Marketisation in HE.
Qualitative research with a particular interest in Critical Discourse Analysis (CDA).