Professor Sally Hibbert

BA (Stirling), PhD (Stirling)

Department: Marketing, Tourism and Analytics
E-mail: Sally.Hibbert@nottingham.ac.uk
Tel: +44 (0) 115 8467653
Location: B78d (North Building, Jubilee Campus)

Sally is a Professor of Consumer Behaviour. She is currently Director of Accreditation for NUBS and was formerly Head of the Marketing Department, Associate Dean for External Engagement and acting Dean of the Business School. She has published in a wide range of international journals including the Journal of Service Research, Organization Studies, Sociology of Health & Illness, the Journal of Business Research, the European Journal of Marketing and Marketing Theory. She has undertaken research funded by charities, the NHS, local and national government and has led research collaborations with a variety of civil society and public sector organisations and policymakers.

Sally works on local and international projects investigating consumers' everyday behaviours relating to health, well-being and sustainability, exploring the influence of consumers' own preferences and habits as well as the institutions (business, public sector, civil society, public policy) that shape their social worlds. Her current projects include research on digital health interventions and work with local networks focused upon sustainable food systems and community well-being. She is collaborates with colleagues in the School of Medicine and Health Sciences, School of Life Sciences, School of Biosciences and the School of Physics and Astronomy on health-related research.


Areas of Expertise
Consumer motivation/identity, learning, decision making and the social context of consumer activity with a focus upon behaviour change, public health, service management, value co-creation via traditional and digital interfaces, consumer ecosystems (key issues addressed: health, well-being, sustainability)