Koushik Pathak
MA in Economics (DAAD, Germany), MBA in Marketing (DU, Bangladesh)
Email: Koushik.Pathak@nottingham.ac.uk
Current Status: Registered
Year of Registration: 2021
Expected Completion Date: /01/2024
Primary Funding Source:Commonwealth Scholarship
Research Topic:Factors influencing end-users' acceptance of m-health services in developing countries: A study on the telecommunication sector of Bangladesh
Research Details:The rapid advancement of the existing Information Technology (IT) opens up opportunities to deliver health services in a variety of forms including e-health, portable health care, telemedicine which consequently generates tremendous interest among professionals and academics around the globe (Yaeger et al., 2019). Currently, the continually advancing technological features of mobile devices have contributed to corresponding advancements not only in e-health but also in mobile healthcare (m-health) (Hoque and Sorwar, 2017). The mobility and flexibility of m-health services have considerably improved the accessibility of health care (Akter et al., 2015; Guo et al., 2015). Moreover, m-health services can bring savings in terms of both costs and time, e.g. in registration or queuing time, thus encouraging people to adopt health-supporting practices by providing more efficient health services (Kim et al., 2016). While m-health services do possess potential benefits, they al so face many difficulties and challenges due to their newness as an emerging phenomenon. Problems are particularly observed in the promotion and implementation stages which require processes that can encourage end-users' acceptance (Hossain et al., 2018). Thus, the need for research on the diverse factors affecting users' adoption is particularly pressing, and, however to date, the extant academic studies on m-health services remain insufficient to address this need especially on the developing countries context (Hoque and Sorwar, 2017).
Research Supervisor/s: Heidi Winklhofer, Sally McKechnie and
Samanthika Gallage
Department: Marketing
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