Nottingham University Business School
Participants from the Executive Programme in Strategic Technical Leadership listen to Dr Jeannie Holstein deliver a session. Jeannie stands at the front of the room and the participants sit in groups at tables with notepads, folders and cups.

Ultimate Scale Up programme case study

Saul Musson, Managing Director from Leisure Bench, attended the Ultimate Scale Up Programme in 2024 and the programme has since helped to fuel growth for the company.

Leisure Bench, a thriving business under the leadership of Managing Director Saul Musson, recently embarked on The Ultimate Scale Up programme to achieve ambitious growth goals. Recognising the critical need for alignment between vision, strategy, and culture, Saul sought a solution that could deliver actionable insights and a comprehensive framework for success.

Leisure Bench logo which is written in dark grey text with two green leaves above the word 'Bench'
 

As the company prepared for its next stage of growth, Saul identified a key challenge: creating a unified, informed culture where every individual is motivated and aligned towards achieving high growth. To do this effectively, he needed a structured vision to review strategy and ultimately influence the company’s culture.

Saul signed up to the Ultimate Scale Up Programme as the programme uses techniques to help organisations to refine their vision, develop a strategic growth plan, and foster a thriving culture. Drawing on the latest thinking from Scale Up experts and practitioners worldwide, the programme offers game-changing strategies tailored to the unique needs of growing businesses.

Participants from the third Ultimate Scale Up cohort sit around tables discussing ideas during a workshop.

Saul Musson reflected on the programme’s transformative influence:

The Ultimate Scale Up programme gave me the clarity and tools to align vision with strategy and foster a culture of high growth. Our team is now more informed, enthusiastic, and united in working toward our goals. This alignment has energised our business and set us on a clear path to achieve our ultimate potential.
 
 

The Ultimate Scale Up programme equipped Leisure Bench with the expertise, connections, and actionable insights needed by addressing the interplay between vision, strategy, and culture.

As Leisure Bench moves forward, it exemplifies how a clear focus on culture, informed by strategic clarity and visionary leadership, can unlock extraordinary potential in any business.


 

Find out more

Find out more about the Ultimate Scale Up programme and information about the next cohort by visiting the programme webpage.

 

 


 

Instagram LinkedIn Twitter YouTube

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

Contact us