Alumna launches innovative make-up product range

Entrepreneur and Business School alumna Trishna Daswaney (BSc Management, 2015) has secured a product listing with the prestigious UK based pharmacy chain Boots for her 'Shapes Collection', an innovative range of make-up brushes designed to allow the user to experiment and find the right shape brush to match their unique facial structure.

After graduating Trishna joined The Ingenuity Lab and with expert guidance and support from their dedicated team gained the confidence and skills that enabled her to develop her business ideas and create the Kohl Kreatives company. As part of her non-profit hair and make-up organisation, Trishna patented and designed a new makeup brush range in March this year and has since secured a listing with Boots from August 2017.

The company also helps to give back with a charity called Kohl Kares that offers free make-up consultancy to transitioning transgender people on their journey of self-discovery and cancer patients who want to learn how to construct and reconstruct their faces using make-up in order to boost self esteem. Trishna has been featured in a range of publications and has received mentoring from a range of established Nottinghamshire entrepreneurs including Mitch Stevenson, Judy Naake and Mel Berry as well as the Head of The Ingenuity Lab, Steve Chapman.

The Ingenuity Lab

The Ingenuity Lab is run by the Haydn Green Institute under the auspices of Nottingham University Business School and is based at the Ingenuity Centre on the University of Nottingham Innovation Park. It was established to create an environment where students and alumni entrepreneurs can explore ideas and start their own enterprises. The Lab boasts a dynamic international community of over 1600 members with over 150 new and early stage start-ups at any one time.