Malaysia students emerge runners-up in KPMG International Case Competition

A team of students from the University of Nottingham Malaysia Campus (UNMC) emerged as First Runners-Up in the KPMG International Case Competition 2018 National Finals held recently in Petaling Jaya.

The National Finals of the competition saw nine shortlisted teams from various universities in Malaysia working on proposed solutions for a case study on improving the business performance of a Dubai-based hospitality firm. Each team was required to complete their case study analysis and build a presentation of their recommendations within a time frame of 2 hours and 15 minutes.

The inter-disciplinary team from UNMC, Team Nolan & Gladstone, comprised second and third-year Business School students Phung Pei Shan and Amirrudin Bin Azmi, third-year School of Economics student Leow Chok Nam, and fourth-year Mechanical Engineering student Kam Shi Khai. The team's strategy focused on recommendations for customisations in the hospitality industry through the use of big data analytics, neural networks and artificial intelligence, on technologies such as facial recognition, to tap into the purchasing power of the millennial generation.

NUBS student Pei Shan commented: "The biggest takeaway from our experience at the competition was learning to work with maximum productivity within time constraints. We also worked hard to build synergy amongst members by leveraging on each other’s strengths."

As First Runners-Up, members of the UNMC team received conditional internship offers from KPMG.