Roger Lovell of Cycle Magic: Origins of the Cycle Industry

Date(s): Tuesday 28th February 2012 (18:00-20:00)
Contact: uonsoe@nottingham.ac.uk
0115 951 4543
Description: The forty years following the introduction of the bicycle into England was a time of great opportunity for manufacturers, entrepreneurs and inventors alike. The constant race to develop a better machine led to a wide range of new designs, although not all of them were either commercially viable or an improvement on the current model.

A company backing the wrong design or failing to predict a new trend could soon find itself with an outdated product and many of them went out of business. Those making the correct choices were rewarded with a greater market share, a recognised brand name and a long-term future in the development of the bicycle.

Roger Lovell will delve into the evolution of cycling from 1868 to 1900 and look at many of the unsuccessful attempts to produce the perfect bicycle.

Centre for Advanced Studies

Highfield House
University Park Nottingham, NG7 2RD

email: CAS-enquiries@nottingham.ac.uk