External Relations
Cube on Highfields Park lake

Door 11 – Our brand

 

In each succeeding age the University will spread the light of learning and knowledge and will bind science and industry in the unity that is so essential for the prosperity of the nation and the welfare of our fellow citizens.

Sir Jesse Boot, Founding Benefactor 

 

Our identity

Our identity uniquely symbolises the reputation and values we’ve built up over 120 years. Our story is told with passion and authenticity, and our identity has been crafted to bring our story to life. Every decision builds on the bigger picture. 

 

Design immersion day

However, not everything we do is always so serious...

Back in September, we welcomed our new roster of design agencies to our ‘world beyond ordinary’ at a design immersion day, organised to help familiarise everyone with our brand.

Four teams, made up of External Relations staff and our agencies, got creative and designed outfits to represent our brand strengths, which make us stand apart as an incredible institution:

  • Pioneering spirit
  • Unlocking potential
  • Globally connected
  • Transforming lives

Can you guess who’s who?

Winners

Our winner – team 'pioneering spirit'. We particularly loved the googles – representing ‘we are curious, forward-thinking and visionary’!

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