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Biography
In my 20+ years of marketing experience, I've done a little bit of everything. I've filmed a world-renowned chemist making things explode before a room full of potential students. I've interviewed Olympic medal-winning athletes. I've overseen the rebuilding of a complete University website, and I've helped build a website entirely in Arabic. I've even dressed as a pantomime bear and taken part in a city centre Christmas parade (complete with live reindeer). Through my off-duty involvement in writing, music and art and my professional experience, I bring a broad range of skills that can compose an e-newsletter just as efficiently as organise a photoshoot, manage digital projects and run a theatre press night. I thrive in environments with enthusiastic teams and busy workloads, and am always on the lookout for ways to help make everyone's lives that little bit easier.
Expertise Summary
Content Manager (University of Nottingham)
As Content Manager, I oversee a team of content and communications officers within the University's Content and Creative Services (CCS) team. I am focused on establishing and maintaining high standards of engaging and versatile content across multiple campaigns and channels. Working closely with the Head of CCS, I play a key role in developing and driving the overall content strategy to ensure it aligns with the university's business goals. In addition to content creation, I actively foster an inclusive working environment and provide support for the professional growth of team members. This role encompasses a broader scope of content management beyond copywriting, encompassing various forms of content such as written materials, visuals, multimedia, and more.
Digital Assets Manager (University of Nottingham)
Responsible for acquiring, cataloguing, managing, and protecting my organisation's digital assets using Adobe Experience Manager Digital Asset Management system. My role used industry best practices and data to inform decision making as Administrator of the system. I also monitored performance of assets to provide digital and marketing colleagues performance and asset availability metrics which ultimately influence content delivery.
Marketing Officer (University of Nottingham)
Working alongside the Marketing Manager to support the delivery of relevant elements of the University's student recruitment strategy, with a strong focus on copywriting, production and co-ordination of marketing projects. This involves a wide range of areas of responsibility including the writing and compilation of publications, electronic marketing, web updates, market research and supporting major recruitment events.
Faculty Web & Digital Officer (University of Nottingham)
Supporting the development and upkeep of the Faculty of Science website (and associated school and research sites) and social media channels. Management of e-mail and social campaigns, support with departmental print and publications, and event support (i.e. Open Days). Lead contact for faculty websites continuous development, including building new sites to promote faculty research and centres. E-marketing support for school events, supporting student recruitment campaigns and faculty press releases.
Sports Marketing & Communications Officer (University of Nottingham)
Develop and implement a marketing and communications strategy to support the University's wider strategy for sport for prospective students, current students and staff and alumni. Help drive up participation, income, spectators and partnerships. Develop, direct and manage the departments' digital media technologies and manage the departments' wider marketing collateral. Support departmental performance and participation sport schemes such as NU2 Sport, Staff Sport, IMS (Halls & Society Sport) and Disability.
Web Officer (University of Derby)
Responsibility for migration of University website to new design - includes copywriting and content management using 3rd party CMS; liaising with other departments to gather accurate and relevant information; transfer of main website to new IA; development of revised IA/content for existing University website pages. Winner of 'Highly Commended' award in 'Best Website' category at the 2013 HEIST Awards.
Online Experience Executive (bmi British Midland International)
Maintenance of flybmi.com via in-house CMS system. Covers general site admin, upkeep of existing content and information via internal product information communications, continuous development of user experience, management of content for mobile and international langue sites (Belgian, German, Russian, Arabic), SEO, affiliate, PPC and social requirements, landing pages for offers, graphic design and executing sales promotions. Main point of contact for ad hoc changes, and responsibility for locating, reviewing and updating information, and liaising with design agencies as required.
Web & Systems Officer/Senior Marketing Officer (Wolverhampon Grand Theatre)
Responsibility for new media including company website design, content, development and administration, podcasts and digital artwork. Creating and delivering content as required for a variety of online and digital marketing contracts (i.e. website advert banners and animations for local businesses and arts organisations).
Marketing Assistant (Rothley Burn Limited)
Admin duties including checking sales figures, preparing sales forecasts, overseeing mailing shots and attending marketing meetings. In-house manufacturing facilities developed a hands-on understanding of all aspects of production and distribution.