Film, Television and Screen Industries MA

Explore the specific characteristics of the cultural industries and the main dynamics which shape the operations of those industries. You will be introduced to key critical perspectives on the cultural industries:

• the processes of cultural production
• distinctions between cultural industries and 'creative industries'
• the concept of 'cultural economy'
• matters of industry structure and cultural markets
• the specificities of cultural work and the challenges confronting employment in the cultural industries
• the role and importance of intellectual property rights in the cultural industries
• the impacts of digitalisation and globalisation.

 This module is worth 20 credits.

This module considers the main processes and people involved in the development and production of screen content. In particular, it will cover the following areas: People (talent development and management); Ideas (development and content creation); Money (financing and assets); Places (global production trends).

This module is worth 20 credits.

Operating on a global scale, and with often large budgets at stake, the film, television and screen industries want to ensure their products reach the widest audience possible. They also want to be able to measure the size of these audiences.

You will explore the main processes and people involved in researching and managing screen audiences. In particular, we’ll cover:

• Developing research for better industry solutions
• Spaces and modes of consumption
• Designing content for audiences
• Distributing content to audiences

 This module is worth 20 credits.

You'll explore the main processes and people involved in the global marketing of film, television and screen media and the associated promotional screen content. In particular, we'll cover:

• the companies and intermediaries that operate in the sector of marketing and promotion, their role and expertise
• how marketing strategies are developed around screen content, and how this accounts for specific audiences and media environments
• the textual and paratextual status of promotional content
• the cultural or creative issues at stake in the production and distribution of this content
• how marketing and promotion develops brand relationships/experiences/emotions

 This module is worth 20 credits.

All countries are different. What people are interested in, how they watch it, what governments allow and how they allow it.

You’ll explore the make up of these markets and how they differ across the world. You will also examine the different regulations governments impose and how they relate to the local market.

We’ll also look at how to find data about markets – historic, current and future trends.

This knowledge will put you in a strong position for work in the industry by understanding the challenges and opportunities faced by individuals and organisations working across global markets and regulatory frameworks.

The film, television and screen industries offer a huge variety of areas of practice. Show running, producing, directing, below-the-line practices, and guilds and professional organisations are integral parts of the industry but not always understood without insider knowledge.

Using a combination of our staff expertise and industry speakers we’ll examine some of these areas and the many ways you can engage with them. You’ll explore what is available in terms of jobs and employment, but also the debates and challenges they can face, such as gender bias and lack of diversity.

This module is worth 20 credits.