Branding and Marketing Communications
The module provides an introduction and overview to branding and marketing communications research. It explores the nature of branding and marketing communications practice and theory.
Business to Business Marketing
The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:
- What is a market? A service ecosystem approach to understanding markets
- Organisational buying behaviour and market structures
- How do markets work? Creating and shaping new markets and maintaining market dynamics
- Market relations and sustainable competitive advantage
- Forming business networks: business network partnership attraction
- Business-to-Business marketing strategies
- Innovation in business networks
- Managing business networks: communication, coordination and learning in business networks
- Strategic market relations in the digital world
- Branding and building loyalty: value co-creation in network partnerships
Corporate Strategy
10 credits
The module covers:
- Strategic analysis
- Industry analysis
- Positioning
- Creating and sustaining competitive advantage
- Diversification
- Strategic decision making
- Strategy practice and implementation
- Strategy and organisation
- Strategic leadership
Digital Marketing
Lecture topics may include digital marketing definition and concept, digital marketing media, digital marketing communication strategy, digital advertising, social media marketing, email marketing, mobile marketing, content marketing, e-commerce vs digital vs internet marketing.
E-Business
10 credits
The E-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.
Aims of the module:
- To familiarise the strategic management issues and technology developments associated with e-business
- To provide a solid strategic business view of the uses of web technologies and information systems
- To help understand how and why e-businesses are successful or not, i.e. what makes them 'tick'
Human Resource Management
20 credits
The intricacies of managing the human resources within the business context are developed in this module. It examines processes, practices, and procedures associated with HRM management and administration that an employer/manager needs to be familiar with, and analyses the current best practice in the HR function.
International Business Strategy
The module examines theories of firm internationalisation and various strategic choices facing international managers. Detailed case-studies are examined, illustrating more general points by referring to firms and entrepreneurs that have set important benchmarks in business performance and globalisation.
Launching an Entrepreneurial Business
This module aims to give you a theoretical understanding and practical experience of launching a new entrepreneurial venture. In so doing, this capstone module enables you to comprehend the role of, and conflicts and interdependencies between, different business and management disciplines; thus, it provides you with an insight into how decision-making in each area can impact on the overall performance of the firm. The module also aims to foster reflexive practice to facilitate lifelong learning.
Managing for Sustainability
10 credits
Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.
This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.
The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.
The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.
Business Project
60 credits
This module requires students, working as groups, to undertake research in a topic which is relevant to business, management, marketing, finance, accounting, or information system.
You must choose their research topic that is relevant to their named degree programme. The specific topic is subject to a formal approval process. The module is intended for students to apply knowledge, concepts, skills, and techniques, acquired during the taught stage of their programme to real-world, business scenarios. Students will be presented with real-word business problems for which they are required to review relevant literature, conduct research, analyse data, and formulate viable solutions.
This module develops a knowledge and understanding of:
- Tools and techniques for transforming qualitative and quantitative data into useful information for business analysis and decision support
- Being able to think critically and be creative: manage the creative processes
- Being able to solve complex problems and make decisions
- Project management skills
- Report writing skills
- Presentation skills