CRAL
Centre for Research in Applied Linguistics
 

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Emma McClaughlin

Research Fellow in Corpus Linguistics, Faculty of Arts

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Biography

BA, MSc, PhD

My research interests lie in using a linguistic approach to examine perceptions surrounding social, cultural or political issues. In particular, I have been exploring health communications, human-animal relationships, animal ethics, and misinformation. My previous research has involved corpus linguistics, (critical) discourse analysis, health communications, history, human-animal studies, and the digital humanities.

I am a research staff representative for the Faculty of Arts and I sit on the steering committee for the Concordat to Support the Career Development of Researchers.

My ORCiD research profile can be viewed here

Teaching Summary

Recent guest sessions delivered

MA Corpus Linguistics (2023-2024). Applied Corpus Linguistics: Working with External Stakeholders for Impactful Research

Horizon Centre for Doctoral Training (2023-2024): Advanced Research Practice - Applied Corpus Linguistics

Distance Learning Summer School (2024). Applying linguistics to Health Communication

BA Applied Sociolinguistics at BCU (2023). Donkey Discourse: Applied Linguistics for Animal Welfare

Research Summary

I am currently working on the Horizon-funded project Workplace Wellbeing and the Internet (W-WATI) as part of the Horizon Welfare Campaign

I have also joined colleagues in the Schools of Geography and Veterinary Medicine and Science on the project 'Communicating avian influenza-related guidance to small scale poultry keepers in the UK', a follow-on from 'Avian influenza (AI) in the United Kingdom'. A recent publication relating to the previous research can be found here: Exploring the responses of smallscale poultry keepers to avian influenza regulations and guidance in the United Kingdom, with recommendations for improved biosecurity messaging

Recent publications

The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19. Text & Talk. Full text.

UK Flockdown: A survey of smallscale poultry keepers and their understanding of governmental guidance on Highly Pathogenic Avian Influenza (HPAI). Preventive Veterinary Medicine. Full text.

Veterinarians' knowledge and experience of avian influenza and perspectives on control measures in the UK. Veterinary Record. Full text.

Invisible animals: understanding the contemporary status of donkeys in Britain. Anthrozoös. Full text.

Exploring the responses of smallscale poultry keepers to avian influenza regulations and guidance in the United Kingdom, with recommendations for improved biosecurity messaging. Heliyon. Full text.

The language of vaccination campaigns during COVID-19. Medical Humanities. Full text.

Selected Publications

Past Research

Previous projects undertaken at the University of Nottingham

Hybrid Relics: Socially Embedding the Soul in Design. The project explores the evolving nature and meaning of relics and the ways in which such objects bring together meaning and memory, and can be representative of people, time, experience and place.

Coronavirus Discourses: Linguistic Evidence for Effective Health Messaging

Avian influenza (AI) in the United Kingdom: Developing an interdisciplinary network to explore the knowledge, attitudes and practices of backyard poultry keepers

Menstrual Health Discourses

Privacy Preserving Detection of Online Misinformation

Wild Swimming and Blue Spaces

Other previous projects include:

Leadership and Trust: Public Communication of COVID in Scotland (March-December 2020), Queen Margaret University, Edinburgh, funded by The Scottish Funding Council

Donkey Discourse: Investigating public perceptions of donkeys in the UK, The Donkey Sanctuary, Devon

'People', 'Products', 'Pests' and 'Pets': The discursive representation of animals, Lancaster University and King's College London, funded by The Leverhulme Trust

Centre for Research in Applied Linguistics

The University of Nottingham
Nottingham
NG7 2RD

telephone: +44 (0) 115 951 5900
fax: +44 (0) 115 951 5924
email: cral@nottingham.ac.uk