Talk by Steve Benford

Christmas with Artcodes — A Labvent Talk on Hybrid Gifts at Christmas

I’ll talk through the design if the Christmas with Artcodes advent calendar and consider what it tells us about the design of future physical-digital hybrid products. How can the digital add value to conventional physical products and vice versa? What kinds of customization, personalization & premiumisation become possible? What value chains might emerge, for example based around gifting? I’ll try and quickly make up something to say about these (or if not other) topics.