Sir Denis Follows was one of the UK’s most influential sports administrators, serving as Secretary of The Football Association (FA) and Chairman of the British Olympic Association (BOA).
During his time at the University of Nottingham, Follows had already begun to display the makings of a great leader, elected as President of the National Union of Students between 1931 to 1933. He went on to teach English at Chiswick Grammar School where he became affectionately known by students and staff as ‘Perce’. He was a popular figure, coaching cricket out of hours and playing himself for Old Meadownians where he excelled as a bowler, taking many a wicket at Chiswick House grounds in London.
Follows started his early career taking on a leadership position as Chairman of Universities Athletic Union (1947-73) and then President (1972-83), representing the student voice at a national level.
Between 1962 and 1975, he was Secretary of the FA; the oldest football association in the world. This made him jointly responsible for overseeing all aspects of the amateur and professional game. Passionate about equality in sport, Follows is perhaps best known for sending the letter from the FA to the Women’s Football Association in 1970/71 rescinding the ban on women’s football which had been in place since the early 1920s. This opened a pathway for the women’s game to grow into what it is today, a move which later saw him appointed honorary life vice-president of the Women’s Football Association.
Follows was also a stoic figure for the BOA from 1977 to 1983, especially throughout the infamous 1980 Moscow Olympics campaign in which he resisted pressure from then Prime Minister Margaret Thatcher to pull out of the Games in protest against the Soviet invasion of Afghanistan.
Follows moved to allow Great Britain athletes to decide for themselves whether or not to compete, eventually leading the team to Moscow as Team Commandant.
The British team went to the Olympics without government support or funding and as Team Commandant, Follows supported the team to find their own funds.
A member of this team was Lord Sebastian Coe, who won 1500m gold in Moscow. He went on to personally thank Follows, saying that if he hadn't competed in Moscow, he wouldn't have gone on to be the athlete he did, nor would London have been awarded the 2012 Olympic Games.
This move was to change sport forever - the BOA became the first Olympic committee to find additional funding from industry, sponsorship and merchandising. This opened the door to the commercial involvement we see today. In 1980 he received the Silver Olympic Order for his distinguished contribution to the Olympic movement.
He later took up a position as a teacher in the RAF – unable to take part in active service due to being partially sighted. Following the war, Follows served as General Secretary of the British Airline Pilots’ Association between 1947 and 1966, and was instrumental in founding the International Federation of Air Line Pilots’ Association, also serving as the organisation’s Secretary for a number of years.
In 1967, Follows was awarded a CBE and in 1978 and was knighted for his services to sport. He passed away in September 1983 aged 75.