Management with Placement Year BSc

The module looks at theories of HRM, recruitment and selection, reward, training and development, performance appraisal and broader contextual issues.

Topic covered include:

• environment
• theory of multinational enterprises
• entry strategies
• international leadership
• operating in international markets

This module is designed to focus on the strategic and operational aspects of marketing management. It will examine:

• understanding the marketing concept
• the role of marketing within business and its contribution to business performance and enhancing value
• developing marketing strategy
• segmentation, targeting and positioning
• managing the marketing mix
• planning and implementation

This module considers several of the transformations that have arisen in contemporary organisations as a result of the use of information systems. Topics include different ways to understand the relationship between technology and organisation and implications of technology for knowledge management and other management areas. 

This module introduces you to the changing role of business in society. In particular, you will learn about the responsibilities of private actors to respect fundamental rights while fostering sustainable development. You will gain an understanding of emerging policy frameworks that try to manage global governance dynamics in global value chains. 

The current business climate demands that companies, large or small, develop the capability to anticipate and respond to changes in their external environment. These changes may represent opportunities or threats for companies.

Entrepreneurship has been viewed as a means through which economic actors identify and pursue such opportunities. It is often assumed that large, established organisations are constrained by bureaucracy and are not as flexible and entrepreneurial as new small firms. There are, however, several examples of large companies (such as Sony, 3M and IBM), which have been able to create and sustain a competitive advantage by being consistently innovative and entrepreneurial.

This module explores entrepreneurship in larger companies. Corporate entrepreneurship is a term used to describe entrepreneurial behaviour inside established mid-sized and large organisations.

This module covers:

• service work definition and context
• different theoretical perspectives on the nature of service work and service management
• health care
• emotional labour
• distinctive HRM practices in service work

This module addresses the application of financial reporting principles in preparing financial statements in accordance with International Financial Reporting Standards for a range of transactions and economic events. This module also develops your understanding of the role of external audit and audit theory and practice.

This module will develop your understanding of entrepreneurship in an international context through considering a range of key issues and topics. The module adopts a critical and broad-ranging social science approach to the subject and aims to provide you with the ability to analyse entrepreneurship from an international perspective within the context of a wide range of management, organisation studies and social science debates.

The module focuses on both the conceptual aspects of international entrepreneurship as well as practical elements in order to equip you with a valid grounding of both theory and practice.

This module will provide an introduction to the theory and practice of quantitative economic modelling at a basic level. The theoretical framework will be developed around the classical regression model and its extensions, with theoretical understanding being supplemented with computer-based practical examples of modelling and data analysis. 

This module will introduce the following topics:

• Activity based costing
• Process costing
• Transfer pricing
• The changing role of the management accountant
• Curvilinear cost functions (for example, the learning curve)
• Pricing decisions and strategies
• The range of alternative approaches to performance measurement and their respective merits/problems

The module examines the particular management and marketing issues affecting the tourism sector, using both relevant theoretical frameworks and applied cases from a range of different countries. The module covers topics such as:

• the importance of tourism to the global economy
• services marketing and management principles and the specific characteristics of tourism in the service economy
• tourist consumer behaviour, including latest trends in travel patterns
• strategic marketing tools for tourism
• managing service quality and delivery in tourism
• destination management and marketing, imagery and branding
• tourism product development, marketing communications and pricing
• ICTs, channel strategies and e-tourism marketing
• mobile and social media marketing in tourism
• crisis management and scenario planning

This module will include topics that will help students to appreciate the growing importance of services, and understand the operations function in service industries. This module aims to illustrate the growing importance of services in today's economy and provide an appreciation of the issues involved in managing the operations function of service organisations.  

This module will examine and explore:

• the interactions between and the management of tourism and the environment from the perspective of key stakeholders including business, government, non-governmental organisations, tourist and local communities
• the emergence of environmentally concerned consumers and the implications of different environmental paradigms for tourism development
• debates surrounding the environmental and economic impacts of tourism to highlight the potential for both conflict and consensus
• the role played by pressure groups in influencing tourism development and the emergence of nature/eco-tourism

In this module you will explore the role of data, information systems and metrics in marketing practice. The module covers the types of marketing data, the sources of marketing data, and the uses of marketing data. It explores contextual issues including the role of information systems and infrastructures, organisational decision making, and ethics and regulation of marketing data. 

Much economic and business behaviour deviates from the traditional views of rationality - for example, utility and profit maximisation. This module provides an overview of alternative views of decision making from behavioural economics and the economic psychology of individual choice.

The focus is both on new methods of economic enquiry and the insights they have generated into economic and business decision making. These new approaches include: experimental and cognitive economics; neuroeconomics; economics of emotions and happiness; behavioural finance; cultural economics; social preferences and evolutionary psychology.

In this module you'll study further maths and statistics including topics such as linear algebra, constrained optimisation, difference equations and hypothesis testing. 

This module will introduce the different aspects of corporate risk and examine how the risk of fortuitous loss may affect the various stakeholders in the operations of firms.

This module will introduce you to:

• supply chain fundamentals, including: the supply chain planning processes and the need for them
• planning processes and methods, including: forecasting; aggregate planning; MRP; capacity management; theory of constraints (TOC); JIT (kanban); inventory management
• IS/IT support for planning including ERP systems
• planning through the supply chain, examining the challenges in different contexts through case studies

This module will survey the international tourism industry in the 21st century. Starting with lectures on the history and sociology of tourism and its broader cultural significance, it will analyse trends in tour operation management, sustainable transport practice, niche markets like eco-tourism, and investigate and evaluate the various social, cultural and environmental impacts which the tourist industry has on destinations. 

We examine the development of, and current issues in, public services management to include public management, bureaucracy, leadership, e-government, and public service.