Every year, Nottingham University Business School runs a Company Consultancy Challenge for a select group of postgraduate students from across the School. The challenge involves stakeholders from local companies setting a real-life challenge based on their business for teams of students to work on over a 2-3 week period over the summer.
The project is a great opportunity for students to engage with real businesses, apply their knowledge and develop key skills in preparation for entering the job market. It also provides volunteers with the chance to gain valuable insights and new perspectives on key areas of market research or customer insights for their business.
University of Nottingham alumna Vanja Ljevar (MSc Marketing, 2014), co-founder of Kubik Intelligence, took part in the challenge this year as a project advisor, in order to gain fresh perspectives on the challenge of scaling their company.
“We really wanted to see what students could come up with and maybe investigate some areas that we didn’t even think about”, she said.