Monday, 08 February 2021
The campaign aims to increase awareness of the factors having a negative impact on our mental wellbeing and offers a paid online study opportunity.
The campaign sees the launch of a series of short films across social media this week alongside a supporting website. Five characters will be introduced, each of whom is contending with an issue related to loneliness, perfectionism, competitiveness, independence and social media – five of the most common issues negatively impacting mental health, according to the campaign’s research.
The campaign was led by Professor of Health Humanities Paul Crawford at the University of Nottingham, with research teams at Nottingham University, Loughborough University, the London School of Economics and Politics; the Mental Health Foundation and mental wellbeing charity, Happy Space; and with young people’s mental health expert, Dr Dominique Thompson.
The partnership comes at a time when the pandemic has increased the focus on youth mental wellbeing, with reports that two thirds of young people have experienced worse mental health during the period of lockdown restrictions.
The collaborative project – informed by research commissioned and funded by the Arts and Humanities Research Council (AHRC) that involved Loughborough University’s Storytelling Academy – will develop and evaluate the impact of a series of animated stories aiming to increase young people’s mental health literacy.
To find out more about the campaign, please visit:
Online study - paid opportunity
Aardman are also seeking those aged 17-21 to take part in an online study. Participants will receive a £20 Amazon voucher for each study completed.
To take part, you’ll need to be an English speaker living in the UK and have access to the internet and a computer, smart phone or tablet with access to Microsoft Teams and Zoom.
Read more on the online Study.