CoVE Package: COVID-19 Vaccine Education
The importance of the COVID-19 vaccine for individual and societal health

11. Optimising vaccine uptake for COVID-19

There are various ways to optimise public health messaging to increase vaccination uptake in the population.

The British Psychological Society recommends six principles regarding optimising public health messaging and increasing access to the vaccination.¹

The needs of specific groups should be considered at each stage.

U
Understanding

P
Personalise for the Population

T
Trust

A
Addressing Barriers to Access

K
Keep it Brief

E
Evidence for Effectiveness

Further information

Further information about the topics discussed in this package is available in the resources section (section 14). This includes links to learn more about the specific vaccines in use against COVID-19, answers to common vaccine-related myths and guidance from faith communities about how to encourage uptake of the COVID-19 vaccine.