Contact

• workApplied Health Research Building
  Queen's Medical Centre
  Nottingham
  NG7 2UH
  UK
• Antony.Ndungu@nottingham.ac.uk

Biography

I am a trained and registered nurse by background. I worked as a registered nurse in both paediatric and adult emergency departments and as a clinical research nurse for clinical trials involving emergency and critical care departments in Nottingham. Before my PhD, I was awarded and completed the pre-doctoral clinical academic fellowship (PCAF) by the NIHR and graduated with a masters degree in health research methods from university of Nottingham.

Expertise Summary

I have worked as a researcher and published research work focused on emergency care in low resource settings. I have particular interests in clinical trial research and trial methodologies.

Research Summary

MARKETING APPROACHES TO IMPROVE RECRUITMENT AND RETENTION IN CLINICAL TRIALS.

What is the study about?

Randomised clinical trials often struggle to reach their participant recruitment targets and, when they, do retention of trial participants until they are due to complete the trial can be challenging.

Evidence suggests that clinical trials could benefit from implementing principles and techniques from marketing management to address the challenges associated with recruitment and retention. Marketing used in this context seeks to recognise and understand consumers perspectives and values and facilitate informed choices.

Viewing clinical trials from a marketing perspective will emphasise the experiences of participants in clinical trials and improve their experiences while participating in clinical trials. This could help trial teams to better understand the aspects of motivation and reasons for participation in clinical trials and how best to reach and retain their participants.

Our objectives and how to meet them.

First, we will map the evidence on the use of marketing strategies in clinical trials. We will then consider current practice by conducting a survey and interviews/focus groups with trial teams. Using all of the data we will collect, we will develop a marketing toolkit which will include practical guidance and standard templates to trial teams and wider research communities.

Recent Publications

• NDUNG’U A. and NELLUMS L., BRAMLEY L.,, 2023. Exploring health information seeking among participants from a black ethnic group in the United Kingdom: a qualitative study. Journal of Racial and Ethnic Health Disparities..
• NDUNG’U, A., NDIRANGU, E., SARKI, A., & ISIAHO, L., 2022. A Cross-sectional Study of Self- Perceived Educational Needs of Emergency Nurses in Two Tertiary Hospitals in Nairobi, Kenya. Journal of Emergency Nursing,.
• NDUNG’U A., SUN J., MUSAU J., NDIRANGU E., 2019. Morbidity Pattern and Outcomes of Paediatric Trauma at a Tertiary and Teaching Hospital in Kenya. African Journal of Emergency Medicine.

• View all publications

• NDUNG’U A. and NELLUMS L., BRAMLEY L.,, 2023. Exploring health information seeking among participants from a black ethnic group in the United Kingdom: a qualitative study. Journal of Racial and Ethnic Health Disparities..
• NDUNG’U, A., NDIRANGU, E., SARKI, A., & ISIAHO, L., 2022. A Cross-sectional Study of Self- Perceived Educational Needs of Emergency Nurses in Two Tertiary Hospitals in Nairobi, Kenya. Journal of Emergency Nursing,.
• NDUNG’U A., SUN J., MUSAU J., NDIRANGU E., 2019. Morbidity Pattern and Outcomes of Paediatric Trauma at a Tertiary and Teaching Hospital in Kenya. African Journal of Emergency Medicine.