Dr Christopher Pich

Dr Christopher Pich's main topic area focuses on political marketing, political branding and voter engagement. More specifically, his research focuses on how political brands - ranging from parties, politicians, candidates, campaigns and political events - create, develop, manage and communicate a desired identity, and how political brands (brand image) are understood by citizens/voters. He has also carried out research on voter engagement and the voter journey in national and international contexts. Christopher has also published work on the use of qualitative projective techniques.