Service marketing in the greater China region, specifically in customer relationship management, service recovery, E-WoM, and customers’ aggressive behaviours.
For more information, please visit Maria's page,
Zhejiang Provincial Administration of Quality and Technology Supervision to promote Zhejiang manufacturing and build-in Zhejiang brands.
Working with manufacturing firms to explore and examine their servitisation and brand building strategies.
The University of NottinghamYANG Fujia BuildingJubilee CampusWollaton Road Nottingham, NG8 1BB
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