Dr Maria Luo

 
Name
Dr Maria Luo
School
Nottingham University Business School China
Tel
+86 574 8818 9264
Email
maria.luo@nottingham.edu.cn

Expertise summary

Service marketing in the greater China region, specifically in customer relationship management, service recovery, E-WoM, and customers’ aggressive behaviours. 

For more information, please visit Maria's page,

Policy credentials

Zhejiang Provincial Administration of Quality and Technology Supervision to promote Zhejiang manufacturing and build-in Zhejiang brands.

Industry credentials

Working with manufacturing firms to explore and examine their servitisation and brand building strategies.

Areas

Logo

Areas of expertise


Social media

Entry requirements

Media Relations - External Relations

The University of Nottingham
YANG Fujia Building
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

telephone: +44 (0) 115 951 5798
email: pressoffice@nottingham.ac.uk