Donor decision making; emotional influences on consumer behaviour; ethical consumption; donor behaviour/charitable giving; consumer vulnerability and disadvantage; consumer education; customer participation; value co-creation.
More information about Dr Hibbert can be found on her webpage.
@NottmUniBschool
Nottingham University Business School
The University of NottinghamYANG Fujia BuildingJubilee CampusWollaton Road Nottingham, NG8 1BB
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