This project examines new strategies for ‘connecting viewers with content’ in a multi-platform media landscape. Its main goal is to find out how TV promotion and design have changed to respond to the new on-demand, everywhere possibilities of watching television in the digital era.
Specific objectives are to compare the different strategies for managing the broadcast experience adopted by public service broadcasters in the UK and the free-to-air networks in the US; and to identify the challenges of contemporary TV-digital promotion, in particular how to enable viewers to navigate rich visual and multi-platform environments.
Multi-platform promotion, following Red Bee’s work in drama, sports, children, and media promotion from pitch to deployment. User-interface design, focusing on the user experience design of content discovery systems. Brand identity projects, following work for a major television company. A ‘hothouse’ between leading scholars, telecommunications and media companies (including Red Bee, BT, BBC Vision and small/medium enterprises) on social television, focusing on viewer connectivity and how media/corporate brands pursue promotional effectiveness through a variety of media platforms and social networking.
The University of Nottingham University Park Nottingham, NG7 2RD
email:Julian.Stringer@nottingham.ac.uk
