Television and the multi-screen household project

• The launch of new services and devices should reference similar, established services and devices. For instance the launch of a new downloading or streaming service should recognize its innovation but also how it is a similar experience to television broadcasting or pre-existing downloading services;
• Ancillary content connected to specific television or film drama titles should feature the same characters (and actors), settings and specific narrative content as the original film or television series;
• Mobile content should focus on short form formats (news and sports bulletins) rather than drama and comedy.

We are currently in the process of outlining a further set of recommendations to:

• harmonise different content forms across television sets, laptops, tablets and smartphones to ensure maximum audience attention and interest;
• tailor specific content and devices for specific household groups and members for instance families vs single-person households or teenagers vs 20-35 year olds;
• launch new services and devices in order to ensure maximum take up and greater integration into household content-related routines and rituals.