Marketing
Our mission is to be a beacon of international excellence for interdisciplinary marketing, tourism, analytics, and AI education and research that challenges the status quo and contributes to knowledge exchange and positive societal impact.
As one of the largest and most renowned groups of marketing academics in Europe, the Department of Marketing at Nottingham University Business School, is committed to three priority areas of research and teaching activities that drive our mission:
- Marketing for greater good
- Sustainable tourism
- Advanced analytics and AI
We are a vibrant and welcoming community who work closely with business partners, the public sector and other stakeholders to deliver impactful research. By consulting with leading organisations, we ensure our teaching remains relevant to employers and is at the cutting edge of industry practice across our MSc Marketing, MSc Digital Marketing, MSc Business Analytics, and MSc International Tourism Management and Marketing.
With expertise across a range of specialisms, the Marketing Department coalesces around a passion for understanding consumer and market relations. Our students benefit from our research-led teaching, industry and third sector partnerships and commitment to sustainability.
Teaching
Research
People
Samanthika Gallage, Assistant Professor in Marketing, talks about using a bottom-up approach by going to consumers first instead of organisations.
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