Research
Our mission is to be a beacon of international excellence for interdisciplinary marketing, tourism, analytics and AI education and research that challenges the status quo and contributes to knowledge exchange and positive societal impact. This is underpinned by our network of global stakeholder partnerships. Together we champion the sustainable development goals and produce leading research that helps decision makers to be better informed in an ever-changing world.
Research priority areas:
- Marketing for Greater Good is a theme that spans across our diverse subject specialisms and methodologies. We demonstrate excellence in this area through an active engagement with the SDGs in relation to green marketing, responsible consumption, health practices, subsistence marketplaces, and social justice issues
- Sustainable Tourism is the goal of our work focused on business and consumer relations in one of the world’s largest industries – global travel and tourism. Expertise in tourist behaviour, host-guest relations, destination marketing and management, and sustainability and inclusivity in visitor economy development drive this theme
- Advanced Analytics and AI demonstrate our commitment to innovative methodologies informed by interdisciplinary perspectives. Our department leads in the design of novel methodologies for understanding business, marketing, consumer, behavioural, and network relations
Members of the Department play a leading role and contribute to the work in several interdisciplinary research centres in the Business School, including the Neo-demographics Laboratory for Analytics in Business (N/LAB) and the Sustainable Travel and Tourism Advanced Research Centre (STTAR Centre).
The Sustainable Travel and Tourism Advanced Research Centre
The Sustainable Travel and Tourism Advanced Research Centre (STTAR Centre) is an international research centre focused on improving the critical thinking and decision-making that underpins sustainable travel and tourism development, management and marketing.
N/LAB
The Marketing Department also houses the N/LAB.
Using data driven approaches and predictive modelling techniques to understand consumer behaviour and business decision making, it is a state-of-the art centre of excellence.
N/LAB
James Goulding, Assistant Professor in Business Analytics, talks about N/LAB.
PhD students
Prospective PhD students are encouraged to contact the Department’s Research Director, Dr John Harvey, for more information about opportunities for postgraduate research. Importantly, doctoral applicants are encouraged to align their proposals with at least one of our priority themes.
