Teaching
Global research networks and close collaborations with industry inform our innovative teaching, offering students essential insights to marketing, tourism and advanced analytics in a changing world. This translates into opportunities for students to engage with real world case studies and live projects in the classroom.
All our MSc courses deliver first class teaching that is practically focused and yet grounded in the latest ideas and principles.
While working alongside subject specialists, students also have the option to take industry-recognised qualifications by Microsoft and SAP to further develop digital skills that are valuable to future employers.
Find out more about the Digital Centre of Excellence.
Courses
The Marketing Department offer the following courses:
- MSc Marketing - Launched in 1998, our CIM accredited conversion course attracts top students from a variety of backgrounds forming a global student cohort
- MSc Business Analytics - On this specialist course, students gain the skills and knowledge to become business-orientated data scientists with technical capabilities. The course is delivered in partnership with the leading research centre, N/LAB
- MSc Digital Marketing – Taught in collaboration with digital marketing agencies, students gain core knowledge of both the essential analytical and creative elements of professional digital marketers
- MSc International Tourism Management and Marketing – Students on this course develop multi-disciplinary business and leadership skills for tourism industry management positions, while also benefitting from the resources of the STTAR Centre
Additionally, Marketing Department staff teach modules on the following courses:
- BSc Management
- BSc International Management
- BA Management with Languages
- MSc Human Resource Management and Organisation (CIPD accredited)
- MSc Business and Management
- MBA (Full-time)
- MBA (Executive)
- MBA Executive Healthcare (led by Centre for Health Innovation, Leadership and Learning - CHILL)
- MSc Management
- MSc International Business
- MSc Civil Engineering and Management
