Regulators, such as the Financial Conduct Authority, the Social Housing Regulator, Ofcom, Ofgem and the Office for Students, are increasingly stepping in to ensure that organisations meet their duties to communicate clearly and effectively with consumers and customers. Organisations are also keen to ensure that they are not unconsciously excluding, or disadvantaging, people from marginalised groups.
We are collaborating with organisations to perform linguistic reviews of their websites, informational materials and external communications. Our innovative approach combines techniques from discourse analysis, corpus linguistics and multimodal analysis to provide rich insights into their communicative style.
Organisations will be provided with a report which profiles the inclusivity of their communications, identifying good practice and areas for potential improvement. We are also working together to develop best practice guidance applicable across multiple sectors. This has the potential to benefit hundreds of thousands of vulnerable service users.