Cutest rabbit survey launched to inform safer breeding

 Rabbit - 445x124
26 Jul 2018 11:32:42.703

An irresistible ‘rabbit cuteness’ survey has been launched to help animal scientists understand what makes a bunny cute and which facial features make some bunnies cuter than others. 

The Rabbit Face Survey has hopped onto the internet thanks to animal welfare experts at the University of Nottingham, Nottingham Trent University and two independent researchers in the field. 

The team wants to ask people all over the world what factors influence their preference for breeds of rabbit with different face shapes, ear and fur types so they can better understand what drives breeding for some of the more unusual looking rabbits available. 

The results of the survey could inform safer breeding methods to help prevent some of the health problems that can happen as a result of intensive breeding to produce rabbits with more extreme facial features.

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Rabbits are the third most common pet in the UK. There are an estimated one and a half million kept as pets at the moment but very little is known about these animals and where they come from as the rabbit breeding industry is to a large extent unregulated. 

Zoologist and animal welfare expert, Dr Naomi Harvey from the University of Nottingham’s School of Veterinary Medicine and Science, said: “Bunnies are arguably one of the cutest animals on the planet but sadly nowadays there is a trend for breeding by artificial selection for rather extreme facial shapes and conformations that in some instances can be bad for the animal’s health. For example, the flat-faced rabbits that have become popular in recent years can suffer from really bad dental problems and some of the more extreme lop-eared rabbits can develop ear infections.” 

Independent researcher, James Oxley added: “Our Rabbit Face survey is easy to do and we think people will find it fun and engaging. We ask you to rate 25 images of rabbits for how appealing you find their faces, it only takes 10 minutes and you don’t have to own a rabbit to do it. So far, people have reported that they really enjoy taking part! We are keen to get as many people from all over the world to join in, particularly in China and South East Asia, as there are national and cultural differences in what features are desirable to rabbit owners. We don’t ask for your name or any personal information and all the data we collect is anonymous for the purposes of research only.”

Associate Professor Mark Farnworth from Nottingham Trent University’s School of School of Animal, Rural and Environmental Sciences, whose previous work on people’s preferences for facial features in cats is the basis for this study, said: “We don’t know what drives demand for the certain breeds of rabbit and so we want to find out what drives people’s preferences when making that choice. An online survey is a great way to find out and the data we collect will allow us to assess people's preference for rabbit facial features, to help us gain an understanding of how these influence their appeal to a potential owner.”  

The Rabbit Face Survey is available online at bit.ly/RabbitFaceSurvey and you can help the team spread the word on social media too #RateTheRabbit.

A video on the project is available here.

 

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Notes to editors: 

The University of Nottingham is a research-intensive university with a proud heritage, consistently ranked among the world's top 100. Studying at the University of Nottingham is a life-changing experience and we pride ourselves on unlocking the potential of our 44,000 students - Nottingham was named University of the Year for Graduate Employment in the 2017 Times and Sunday Times Good University Guide, was awarded gold in the TEF 2017 and features in the top 20 of all three major UK rankings. We have a pioneering spirit, expressed in the vision of our founder Sir Jesse Boot, which has seen us lead the way in establishing campuses in China and Malaysia - part of a globally connected network of education, research and industrial engagement. We are ranked eighth for research power in the UK according to REF 2014. We have six beacons of research excellence helping to transform lives and change the world; we are also a major employer and industry partner - locally and globally.

Impact: The Nottingham Campaign, its biggest-ever fundraising campaign, is delivering the University’s vision to change lives, tackle global issues and shape the future. More news…

 

 

Story credits

More information is available from Dr Naomi Harvey via email      naomi.harvey@nottingham.ac.uk 

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