Effectively interacting and engaging patients who are under-served

Medicines don’t work if people don’t take them

Play the video and consider the points below:

  • It’s estimated that up to 50% of patients do not take medications as prescribed
  • Pharmacy teams can take positive actions to reduce possible unconscious bias in order to create a 'level playing field'
  • This can reduce the disadvantage experienced by people who are medically under-served

Brown MT & Bussell JK (2011) Medication adherence: WHO cares? In Mayo Clinic Proceedings 86(4): 304-14

Medicines don’t work if people don’t take them