People and Goods
Citizen and user centric approaches are essential in the design of any transportation or city system. As well as occupying various roles, we can also think of people in the transport system in various ways; as physical beings (e.g. where we might have concern for passenger comfort or safe lifting amongst railway track workers), as thinking beings called on to make complex decisions about either their own mobility or that of others (e.g., air traffic controllers), feeling beings with attitudes, preferences and needs and as members of teams or less well-structured groups that must coordinate their efforts.
Key concerns in this area include improving efficiency, improving the safety of all people throughout transportation whatever their role, better understanding changing and varied mobility needs and in general understanding the role of people as a key component in increasingly complex transportation systems frequently already operating at the edge of their performance envelopes. Digital and ‘big data’ offer great potential in terms of both providing information that can be utilised to improve transport networks through providing better and more timely information to operational decision makers and further may also create new approaches to personal mobility (e.g. Mobility As A Service) through offering a digital services integrating legacy physical networks with new and evolving technologies such as driverless cars.
Capabilities
- Passenger experience, behaviour and comfort
- Participative and citizen centric design and engagement. Multi stakeholder dialogue on new technology
- Mobility as a Service and the modal shift of passengers
- New methods and metrics for evaluating traveller behaviour and user acceptance
- Traveller profiling, behavioural segmentation and predictive modelling techniques
- Ethics and crowd sourced data and passenger data collection
- Behavioural economics and the optimisation of regulation and policies
Read our TMC capability statement (PDF) to find out more
Collaborations
- Engineering
- Nottingham Geospatial Institute
- Institute for Aerospace Technology
- Computer Science
- Automated Scheduling Optimisation and Planning group
- Social Science
- Horizon Digital Economy Research
Example Project: PASSME
A large European project that looked to reduce journey time, increase efficiencies and maximise perceived quality of an integrated travel experience from door to door. The project has reduced door to door travel times by an hour, improved the luggage handling process and provided passengers with real-time personalised information. Importantly it has also reduced stress levels and enhanced overall passenger travel experience at airports.