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There are a few simple ways to make your web site more easily
found by search engines and therefore more likely to be visited
by your audience.
- Search engines look at the page content, so make sure
you write your pages using words that your audience might
put into search engines.
- When you use a search engine, the results are usually
presented as a link to the site and a couple of lines about
the site - lines usually taken from the page's META tags.
Make sure you put an accurate descriptive comment into your
description META tag.
- Your page title is used by search engines too, so don't
forget to fill it in.
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Further resources
Search Engine Optimisation - FREE!!
Part of an article on getting found by search
engines - this page focuses on making your META
tags work.
How
to use HTML Meta tags
An introduction to when Meta tags can be useful,
how to include them in your pages and links to
numerous tutorials and articles for further reading.
High
Rankings Advisor articles
In depth articles on search engine optimisation,
Meta tags, title tags, link popularity and myths
about search engines.
Search
Engine Watch
Stats on search engines, how they work and tips
on getting your site found and searching the web
for what you want to find.
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