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Web sites are never finished and launching the first version is
just the beginning of the process.
Whether you are working on your own or in a team,
the information needs to be checked and updated on a regular
basis. Make this part of your regular activity to prevent
the web site being an optional extra that you never have time
to get around to.
Progress towards the original objectives for the site needs
to be regularly reviewed and the objectives themselves might
need revising as you learn more about your audience and their
needs. In short, you can begin the planning
cycle again as a constant review of the site.
You will need to spend some time on making your pages easily
findable by search engines so that users are more likely
to find your site.
Monitoring web site traffic provides
an insight into your users' activity and can help in subsequently
site redesigns.
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